潘 家 鑫
專任助理教授

任教科目
傳播理論、傳播研究方法、統計學、廣告學、消費者行為與廣告心理、公共關係、廣告訊息處理

電話
(02)2861-0511 ext 37334

e-mail

pjx@faculty.pccu.edu.tw

研究專長
社會行銷、媒介內容與效果、資訊處理、廣告心理

學歷
美國阿拉巴馬大學傳播博士(University of Alabama, PhD, 2005)

 

教學經歷
中國文化大學 新聞暨傳播學院 廣告學系 專任助理教授

論文著作
Pan, C. (2005). Processing health-related messages: The effects of involvement, source cue, and framing on responses to "healthy" fast food. Doctoral dissertation. The University of Alabama

潘家鑫 (2006, April)。廣告代言人與涉入感效果─以林志玲為例。發表於中國文化大學廣告學系主辦行銷廣告與企業形象研討會,台北。
Pan, C. (2006, June). The effects of source cue and framing on consumers' web-based health information processing. Presented for the Annual Conference of the International Communication Association, Dresden, Germany.
Pan, C. (2006, July). The effects of individual tendencies and message's attributes on Taipei audience's responses to bird flu information. Presented for the 2006 Conference of the International Association of Media and Communications Research, Cairo, Egypt.
潘家鑫 (2007)。〈多品牌代言人效果─雙重路徑處理觀點〉。中國廣告學刊,12:59-72。
潘家鑫 (2007, May)。網路健康資訊處理:價值涉入感與來源訊效果。發表於政治大學公企中心等主辦數位創世紀:數位傳播與文化行銷學術與實務國際研討會,台北。
潘家鑫 (2007, July)。網路新聞框架效果、涉入感與風險知覺-以Yahoo! 奇摩新聞為例。發表於文化大學新傳學院主辦數位時代下的傳播產業發展及新聞傳播教育學術研討會,台北。
Pan, C. (2007, Aug). Effects of photographs and geographical proximity: News coverage of paroling serial rapists. Presented for the Annual Convention of the Association for Education in Journalism and Mass Communication, Washington, DC, USA.
潘家鑫 (2008)。〈商業與公共網站預防禽流感傳播活動效果:以大學生對3M及北市府說服訊息的風險知覺為例〉。中國廣告學刊,13: 76-99。
Pan, C. (2008, May). Effects of Rationality and Story Attributes on Risk Perceptions and Responses. . Presented for the Annual Conference of the International Communication Association, Montreal, Canada.
Pan, C. (2008, August). Influences of Rationality and Discounting Cues on Relative Sleeper Effects: The Case of Health-related Persuasive Messages. Presented for the Annual Convention of the Association for Education in Journalism and Mass Communication, Chicago, USA.
Co-author:
Zhou, S, Pan, C., & Zhong, X. (2005, May). Effects of Rationality and Story Attributes on SARSPerception. Presented for the Annual Conference of the International Communication Association, New York.
Zhou, S, Pan, C., & Zhong, X. (2006, August). Effects of experientiality and story attributes on risk perception and story evaluation. Presented for the Annual Conference of the Association for Education in Journalism and Mass Communication, San Francisco.
Zhou, S, Pan, C., & Zhong, X. (2008). Effects of rationality and story attributes on perceptions of SARS. In J. J. Powers & X. Xiao (Eds.), The Social Construction of SARS (pp. 223–240). Amsterdam, Netherlands: John Benjamins.
潘家鑫,劉明祥,廖雅婷 (2008, May)。非商業與商業組織網路健康飲食活動的內容分析。發表於政大公企中心等主辦數位創世紀:e世代與多元文化國際學術實務研討會,台北。

得獎紀錄
88年度教育部公費留學獎學金

 


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